Laura Decker, CFP^®, RICP^®

Laura Decker has worked in the financial services industry since 2006. Building her practice from the ground up, she has carefully assembled a team that shares her dedication to holistic planning and responsive client service. Laura cares deeply about every client; her comprehensive holistic approach ensures that every plan is one-of-a-kind.

As a financial advisor, Laura combines the two passions that drive her: a passion for helping people, and a passion for planning. Planning for the future can so easily be overlooked when people are faced with immediate concerns and responsibilities of work and family, yet this is exactly where Laura’s passion and experience come into play. She’s focused on the goal and driven to make a difference in people’s lives, helping them to accomplish their dreams. As she says, “For my clients, I am their Financial Advisor, but I’m also their coach, their cheerleader, the one that holds their hands through the tough times and prevents them from making emotional financial decisions that may hurt them in the long run. I help keep them on track and hold them accountable. And I also get to be there to help them celebrate when they achieve their dreams. There’s nothing more rewarding.”

Laura holds the CERTIFIED FINANCIAL PLANNER™ certification, which is considered the standard of excellence for financial planners. CFP^® professionals must meet experience requirements, extensive training requirements covering 72 areas of financial skills, pass the CFP^® Certification Examination, and commit to CFP Board’s ethical standards that require them to put their clients’ interests first. She also is a certified retirement income professional, holding the RICP^® designation, which means she specializes in creating detailed retirement income strategies for clients. She considers all aspects of an individual’s life as she develops customized solutions to prepare for and protect against the complex array of risks associated with retirement years.

In addition to the CFP^® & RICP^® designations, Laura holds Series 7, 6, 66, 63, 26, and 51 securities registrations as well as the Life & Health Insurance license for California, and several other states. She is a graduate of the University of California, Davis.

Laura and her husband, Joe, are San Diego natives and, although they briefly lived and worked in other areas, they can’t imagine living anywhere else. Over the years Laura has played many sports, especially soccer, which she credits with teaching her dedication, perseverance, and teamwork. Travel—including camping, hiking, and visiting other countries—has been an enduring interest, one she and her husband now share with their young sons. Most of all, family is incredibly important to Laura; she enjoys living just minutes away from her sister’s family and parents. Her personal mission is to raise her sons to be good citizens and do as much good for others as possible.